Un-novation nation: Why doing less makes sense
The massive distraction of a noisy and disruptive business world poses a serious challenge to every small-business owner and entrepreneur: How you do stand out and stay relevant? Savvy innovators have picked up on the desire for people to tune out the noise, and a key strategy is offering less, not more. They know that delivering a memorable and meaningful experience hinges on user engagement, best achieved through a subtractive approach in which anything excessive, confusing, wasteful, unnatural, hazardous, hard to use or ugly is intelligently and cleverly removed.
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