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Typography 101

from Design Festival

Design is about visual communication and effective delivery of a carefully-​​crafted message. The message is delivered through a combination of imagery, color, words and typography. Understanding typography will help you make your message strong, compelling and persuasive. In order to choose the right typeface, you have to understand the fundamentals of type, the differences between typefaces and why you should and shouldn't use different typefaces in certain situations. more

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