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Can you handle a sudden sales surge?

from The Wall Street Journal

Whether a media outlet writes a glowing review of your product, a celebrity endorses it on a whim, or you run a sale that spreads rapidly via social media, you want to make sure your existing and new customers stick around after the fanfare dies down. Rather than focusing on profiting from this one spike, try to exceed these new customers' expectations and convert them into lifelong fans, says Troy Henikoff, co-founder and chief executive officer of Excelerate Labs, a Chicago startup boot camp. Even if it means additional costs, bring on temporary employees and work around the clock for several days or weeks, because "business is a marathon, not a sprint." more


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