Attention to obesity studies also brings misinterpretation
This continues to be an exciting era for TOS and it members. Our research is followed by the media and study-after-study is highlighted in the daily press. Our studies no longer garner attention only from our coworkers; there is now a great appetite for our findings among both the media and the public to which it speaks. The energy that it sparks is uplifting, but in this day of instant communications and vast internet commentary, all this attention does have a dark side. During the translation by the media there is often a loss of perspective of the scientific process that can result in over-interpretation or even misinterpretation of our most recent finding.
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