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4 storytelling techniques that can help you increase your sales

from Entrepreneur

We've all heard of the elevator pitch: Explain your business in 30 seconds or less, the time it takes to get from the lobby to whichever floor your prospect is going. But what if your pitch is, shall we say, a little dull? A renowned storyteller offers tips that can help salespeople and small business owners engage with prospective clients and secure the sale. more

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