The Budweiser team is proud to announce that its Budweiser Clydesdale Super Bowl XLVII spot, "Brotherhood," recently ranked at the
top of the USA Today Ad Meter
with a score of 7.76!
The 60-second spot first debuted via Budweiser's Facebook and Twitter channels, and chronicles the bond a Clydesdale foal shares with his trainer. Partially shot at Warm Springs Ranch, "Brotherhood" took the Clydesdales advertising into new territory by providing a new level of access to their early years. The creative agency for this ad is Anomaly, and this was the 23rd Super Bowl spot for the Clydesdales since 1986.
View an extended 90-second version of the spot online!
Not only were the Clydesdales the winner of the Ad Meter, but they were also named
ABC World News' "Person of the Week" by Diane Sawyer
, followed by an in-depth look at the Clydesdales operations on
! Meanwhile, the archived "Team Clydesdale" spot from 2008 was voted by CBS viewers as the "
greatest Super Bowl commercial of all time
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