Time spent in retailers' mobile apps grows more than 5-fold in a year
Consumers spent six times as much time in retailer apps in December compared to a year earlier, showing that shopping and commerce is finally beginning to take off on mobile platforms. Flurry, the mobile analytics startup, looked at about 1,800 iOS and Android apps from December 2011 to December of last year. They also broke it down into five other categories including Retailer Apps, Price Comparison, Purchase Assistant, Online Marketplace and Daily Deals.
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