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NAA files initial brief in suit to challenge postal rate deal

On behalf of member newspapers, NAA has filed its initial brief in its lawsuit against the Postal Regulatory Commission regarding that agency's August 2012 decision to approve a negotiated service agreement between the U.S. Postal Service and Valassis Direct Mail. Under the NSA, USPS granted Valassis Direct Mail discounts of 20 percent to 34 percent on new mail pieces containing advertising from national retailers of durable and semi-durable goods. Through these discounts, the U.S. Postal Service — a governmental enterprise — has given one company a price incentive to move advertising inserts out of newspapers delivered to consumers' homes. Advertising inserts comprise a critical revenue stream that supports the original reporting done by local newspapers in service to their communities. more


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