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Ron Johnson: Here's the truth about sales at J.C. Penney

from Business Insider

It has been more than a year since J.C. Penney CEO Ron Johnson unveiled his plan to turn around the struggling department store. He had originally tried to kill traditional event-driven sales at J.C. Penney and wean people off of coupons. Now, J.C. Penney is getting back into the sales game. Exactly one year after switching over to Johnson's new pricing model, J.C. Penney held a sales event for fine jewelry. So, what exactly is going on? more


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