For mobile marketing that really works, just look to Asia
American marketers still have a lot of evolving to do, explains Xavier Facon, CTO of mobile ads firm Crisp Media. "What you are seeing here in the U.S. way too often is a media agency that just wants to check the mobile box and put something together badly on a short timeline," he says. "Over there, they spend six months cultivating a mobile campaign, and what comes out is truly impressive. All of our showcase campaigns come out of Asia right now."
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