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The New York Times goes really old school

from Adweek

The National Geographic Channel is running a weeklong rotational ad unit on NYTimes.com, which will feature a custom interactive ad unit embedded with the paper's digital archive, TimesMachine. In this case the unit will feature a half-page overlay of the Times' headline from April 15, 1865, the day after Lincoln was assassinated — all to promote National Geographic's new drama, "Killing Lincoln." It will run across different areas of the site as well as on the home page later in the week. more


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