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The Dallas Morning News creates revenue-generating event marketing division

from INMA

At The Dallas Morning News, "circulation revenue grew significantly in 2009 and 2010, and we saw it began to level off in 2011," writes Kelly E. Christensen, senior director/marketing for DMNmedia. "We also noted that as our commercial printing and distribution customers lost circulation, revenues from this source decreased, since contracts were on a per-copy basis. So we considered what other sources of revenue we could build. One of the new businesses we focused on was event marketing, creating an event marketing division at The Dallas Morning News called CrowdSource. more

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