We're marketers, not soldiers: How combative competition is killing creativity
from Fast Company
Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps? Is it not ironic that we call customers "targets" and seek to engineer their empathy in "war rooms?" Douglas Van Praet argues that marketers should focus less on conquest and more on unleashing the imagination of creators and customers.
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