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New seminar format for Spring Showcase

from SPPA

Professional development at the SPPA Spring Showcase this year will be fast-paced and exciting. Attendees will take advantage of training and ideas from five different speakers in six different sessions. "This is probably the most speakers SPPA has ever brought together at one event," says past president Dianne Watson. The new format will have two speakers in each session, each with a different topic. Following their presentations the speakers will team up to offer an interactive group discussion and Q&A session.

All of the seminars will be held on March 12th at the Birmingham Marriott, the day before the SPPA Spring Showcase.

This year's professional development includes:
SAGE Training: March 12, 10 - 11 a.m.
Learn about all of the new features and functionality of the SAGE WebExpress Pro sites and how they can help you market your distributorship better. We'll show several example websites that include all of our web products; from websites that are utilizing our web products within their own website framework, to showing you the different features and flexibility of our website content management system. In addition, find out how to perform the initial setup and configuration of your site to give you a professional, powerful web presence to support your business.

New Technology Forum: March 12, 1:30 - 3 p.m.
Speakers: Paul Kiewiet and Stacy Garrett
Session 1: The New Rules of Marketing
How does one reach today's buyers? Social Media is the new Social Marketing. Today's buyers look different, shop different and find value in new ways. Marketing is a multi-lane highway now and the communications go in more directions than just two. Learn what the new tools are and where the market is going. This presentation is not about How to use Social Media. It is about WHY to use Social Media. It explains the trends and market conditions that are driving the changes.

Audiences will learn:
  • How marketing has changed.
  • How to use social media to reach today's buyers, and how not to.
  • Where is marketing headed in the new economy.
  • A new Definition of Marketing.

  • Session 2: Hot Stuff
    Learn what's hot in technology. You'll learn what's new and hot in mobile, behavioral targeting, millennials, content marketing and social media. Never heard of some of this? That's even more reason for you to attend!

    Better Sales Forum: March 12,3:30 – 5 p.m.
    Speakers: Paul Kiewiet and Stacy Garrett
    Session 1: How to Sell to a New Generation of Buyers
    This presentation explains the phenomenon of the four different and distinct generations that are now buying. It defines the four generations, explains the cultural influences that shaped them, describes their values and passions, explains how to approach each generation, develop a better understanding and create profitable and fun relationships.

    Participants will learn:
  • How to identify generational influences among their buyers.
  • Preferred Contact Methods and How to Engage each generation.
  • The keys to building relationships with each generation.

  • Session 2: 5 Steps to Setting Up a Successful Referral Program
    In a recent survey companies with successful referral programs reported that over half of their new clients came from referrals. Another study also found that referred customers are more profitable, more loyal, have a higher contribution margin, a higher retention rate, and are simply more valuable in the short and long run. With the popularity of social media and digital marketing, getting referrals is easier than ever – but you've got to have a plan.

    During this program you will learn how to:
  • Develop a plan to maximize word of mouth potential.
  • Encourage, inform, promote and reward your customers and contacts to talk about your company as much as possible.
  • Take word of mouth from the spontaneous situation to one where maxim more

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