Should your church's name include its denomination?
A new study by Grey Matter Research suggests that both churchgoers and the unchurched largely agree on whether or not Protestant churches should reference their denominational affiliation in their names. "When a church does not reference its denomination in the church name, unchurched people tend to see that church as less formal, rigid, and old-fashioned," notes the Phoenix-based market research firm. "But this also makes them feel more uncertain and wonder whether the church is trying to hide its beliefs."
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