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Promo products creating favorable impressions among recipients

from Marketing Charts

A new study from the Promotional Products Association International takes a look at the benefits of promotional products. Among the findings of the survey, about 7 in 10 respondents recalled receiving at least a single promotional product in the prior 12 months, with 88 percent of those recalling the advertiser and 62 percent the message. Aside from generating high recall, the study shows that 59 percent of respondents reported a more favorable impression of the advertiser after receiving a product. more

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