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Kroger ramps up digital efforts

from Supermarket News

Kroger Co. here said it recently began ramping up efforts to promote its digital offerings to consumers. "We know that customers who are digitally engaged with Kroger are more loyal than those customers who aren't, which is why we recently began promoting our digital offering to connect with more customers on our digital platforms," said Rodney McMullen, president and chief operating officer, in a conference call discussing Kroger's year-end results. more

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