Children to marketers: We want tech gadgets, not toys
Two-thirds of children between the ages of 7 and 13 would prefer to have a tech gadget rather than a toy to play with, according to Allison Arling-Giorgi, senior director of strategic innovation at The Intelligence Group, who presented her firm's research findings about the young consumer segment at the 4As. Children in that age group some 46 million strong make up the bulk of the consumer segment that researchers have labeled "Generation Z," according to new research recently revealed at the 4As Conference.
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