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Children to marketers: We want tech gadgets, not toys

from MediaPost

Two-thirds of children between the ages of 7 and 13 would prefer to have a tech gadget rather than a toy to play with, according to Allison Arling-Giorgi, senior director of strategic innovation at The Intelligence Group, who presented her firm's research findings about the young consumer segment at the 4As. Children in that age group — some 46 million strong — make up the bulk of the consumer segment that researchers have labeled "Generation Z," according to new research recently revealed at the 4As Conference. more


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