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J.C. Penney chief is trying to stitch together a turnaround

from Los Angeles Times

J.C. Penney is employing a number of tactics — the Joe Fresh partnership among them — to recapture fleeing customers and assuage growing investor skepticism about a stock that has fallen 60 percent in the last year, closing Monday at $15.05, down 6 cents. It's what Johnson has called the "repositioning," the "reinvention" or the "transformation" — a push to turn the 1,100-store company into a "specialty department store" that will "give a reason for a lot of customers who haven't been to JCP lately to come check it out." more


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