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'Oz' merchandising tie-in treasures

from Los Angeles Times

If Disney's "Oz the Great and Powerful" continues to be a tornado at the ticket counter (opening weekend saw $80.3 million in domestic ticket sales, making it the most successful 2013 release to date), the inhabitants of the Emerald City aren't the only ones who stand to see some serious green. Long before the movie touched down at the multiplex, Disney Consumer Products was in full flying monkey mode, making sure there were merchandising tie-ins that would appeal to every level of fan, from books and dolls for those with Munchkin-sized wallets to high-fashion runway gowns and designer handbags. more


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