But we've always done it this way!
from XYZ University
Associations that are relying on doing things the same way they've always done them are definitely not facing the reality of our new culture. Members no longer simply renew dues and attend monthly meetings because it's the right thing to do, or because it's the norm in a particular industry. Every dollar and hour spent with an association is measured these days against the value it brings. If you aren't delivering new value, you are in danger of bleeding out members.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063