Stuck in neutral: Can your association break out of the pit?
from The Demand Perspective
Your members might flock to your annual conference or congratulate you on the caliber of the articles in your journal. They may even tell you that your mission is of utmost importance to humanity. If you consider these as indicators of your relevance and success, then you may feel that there is no compelling rationale for major strategic change in your organization. But is your association really still relevant in the ways that matter?
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