NAA releases first-ever comprehensive profile of industry revenue
Overall, total revenue for U.S. newspapers declined by 2 percent in 2012 from a year earlier, according to new data compiled by NAA. In total, the U.S. newspaper media industry took in $38.6 billion in 2012, compared with $39.5 billion in revenue in 2011, according to NAA's projections. The numbers reveal that while advertising revenue continues to decline down 6 percent in 2012 several other categories of newspaper media revenue are now growing. Circulation revenue grew 5 percent in 2012, while a host of new revenue sources not tied to conventional advertising and that barely existed a few years ago grew by 8 percent. These new revenue sources, which include such items as digital consulting for local business and e-commerce transactions, now account for close to 1 in 10 dollars coming into newspaper media companies. They are significant enough in scale that NAA has begun to collect detailed data about these revenue categories and track their trajectory year to year for the first time.
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