Flurry gets into real-time bidding with launch of ad exchange for mobile
App analytics and advertising firm Flurry has announced the launch of Flurry Marketplace, its own RTB exchange for mobile applications, which allows advertisers to bid on available ad impressions in real time. This sort of programmatic buying, already popular on the Web, is just now coming into its own on mobile, and Flurry's entrance into this space is notable because of the size of the data set it can offer advertisers.
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