Why Google should rethink its approach to sponsored content
Native advertising is changing the economics of digital journalism, offering publishers an alternative to the ever-more-devalued display ad. And Google doesn't want any part of it. But at a time when digital publishing experiments are happening at every point on the spectrum from pure editorial to pure commerce, there's something unsettling about the idea of a single massively powerful entity appointing itself the arbiter of what is and isn't news.
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