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What J.C. Penney must do to fix itself


For J.C. Penney, it's going to have to be a trip back to the future if it wants to woo the customers it alienated with its failed no sales, no discounts policy. Apparently, Americans love their coupons. A day after the struggling retailer ousted Ron Johnson, the architect of the policy, retail industry analysts said J.C. Penney's newly reappointed CEO Myron Ullman would need to revive discounts and promotions that its loyal customers knew and loved. more

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