Brands favor social shares over likes
from Ad Week
Asking consumers to like an ad or post on Facebook — common practice among marketers for years — has, let's face it, become about as popular as Friendster. While Facebook has for some time now preached the gospel of shares to its advertisers, brands finally seem to be heeding the social giant's advice and ditching likes for shares in measuring their social media efforts. Some are even calling shares the new retweets.
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