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Predictive analytics unlocks big data

from BusinessNewsDaily

Predictive analytics is the "open sesame" for the world of big data. It's the predictive technology that enables computers to learn how to predict the future behavior of individuals. In business, this ability to predict — which is based on surfacing patterns found in data — helps businesses make informed decisions and identify risks and opportunities. It's the science that unleashes the power of big data. And the results affect everyone. more

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