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How social networks influence parents' decision to vaccinate

from TIME

With so much confusing and even misleading information about vaccine safety available on the Internet, it's no surprise that parents are influenced by their friends' attitudes when it comes to immunizing their kids. Researchers who surveyed 196 parents of children 18 months or younger in areas in Washington, Vermont, Wisconsin and Minnesota found at least 95 percent of parents in two groups indicated that they had consulted their "people network" for insight into making vaccination decisions. more


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