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With big data, context is a big issue

from Wired

In the war on noise, contextual applications serve as crucial ammunition. With all the hype around big data, we've become extremely proficient at collecting data — be it from enterprise systems, documents, social interactions, or email and collaboration services. The expanding smorgasbord of data collection points are turning increasingly portable and personal, including mobile phones and wearable sensors, resulting in a data mining gold rush that will soon have companies and organizations accruing yottabytes of data. more

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