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TTOs Weigh in on Social Media: Proponents and Detractors Offer Important Insights

from By Danielle McCulloch

Earlier this spring, I participated on an AUTM Annual Meeting panel called "Social Media Unplugged: Is It Worth the Hype?," which explored how technology transfer offices can use social media to better position their organizations and innovations for success. To prepare for this panel, I conducted an online survey of tech transfer professionals. For those using social media in their work, the survey asked which tools they use and whether they find it helps them achieve their goals. For those not using social media, why not? more

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