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How important is e-book cover art in 2013?

from Good Reader

Traditional print book covers draw many parallels with billboards and conventional marketing to appeal to casual readers. When you walk into a bookstore and there are thousands of books present, they start to all blur together. Bright colorful images and racy cover art are increasingly becoming more bold to grab people's attention and hopefully prompt an impulse buy. When indie authors self-publish and release digital firsts, how important is cover art? more

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