American shoppers still cautious on household and grocery spending
from Packaging Digest
Even as the economy improves, 94 percent of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level, according to Deloitte's 2013 American Pantry Study. More than 9 in 10 consumers surveyed indicate they have become more resourceful, and 86 percent say they are getting more precise in what they buy — attitudes that have remained consistent in the three years Deloitte has conducted the study and across income levels.
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