5 ways to communicate sustainability beyond words
Melissa Wicinski and Jennifer Griffith write, "Gone are the days when we used only words to tell a great story. Today, especially when communicating sustainability, we rely more on the old saying 'a picture is worth a thousand words.' Please don't get us wrong; words, statistics and data measurements are crucial to sharing a company's focus on the triple-bottom-line, but we need to use more visual and compelling elements to truly portray a commitment to sustainability. That's the only way to break through. Furthermore, effectively communicating sustainability can be a key driver in positive organizational change."
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