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How to increase your social media ROI

from American Express OPEN Forum

While social media is clearly here to stay, a recent Manta poll reveals that 61 percent of the small-business owners surveyed have yet to see a return on investment from the effort. Was that time wasted? Not necessarily. The takeaway from the survey: Social media success — the number of business opportunities that come from online platforms — can't be calculated simply by looking at the time invested in social media. How and where that time is invested may be more important. more

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