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How powerful is your personal brand?

from By C. Fredrick Crum

As we hear of challenges from around the world and as markets shift, we can no longer rely on job security. Climbing up the corporate ladder in a singular firm is no longer the norm. In fact, looking into the crystal ball, we all may be self-employed private contractors working for, but not attached to, any particular firm or organization. Knowing these trends, there is only one realistic advantage that's certain to outshine the others: your personal brand. more

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