Facebook, Waze and the falling cost of mapping technology
from Street Fight
Facebook is reportedly in serious talks to buy social mapping app Waze for a whopping $1 billion in cash and stock, an acquisition that would underscore the growing importance of mapping and navigation functionality to the Web’s major players. A lot of digital ink has been spilled about why Facebook would want to snap up Waze — namely, the company's 40 million mobile users. But the discussions also verify the once-unthinkable reality that a startup could scale a navigation and mapping service into a billion-dollar business in five years.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063