"Survey Says!" Lobbying, promoting aviation in Canada
By Kevin Psutka
This is the fourth in a series of articles providing feedback on comments made by members in our recent membership survey
The survey question: What two strategies should COPA National pursue to increase its membership? Seventy per cent of COPA members identified that COPA should advertise and promote itself more, followed by keeping costs down and lobby/be more visible. Survey comments from members suggested attracting youth by providing discounts to new and student pilots or one-time free membership and collaborating more with flight schools and training centers. They also suggested developing programs to encourage students and middle-age people to consider flying as a hobby or career and by advertising outside of the typical market areas.
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