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How do you get your message across to consumers?

from GCI Magazine

For beauty brands, the most common marketing challenge is communicating what the product does, whom it is for and why it works. Yet, what makes beauty products so effective is the technology behind them — but in marketing, the important technology stories are underplayed and often quite complex for consumers to easily grasp. Truly smart, current brands can make their packaging, ads, websites and social media work well for them when they know how to "talk tech" effectively. And effective marketing connects fans to brands and turns interests into sales. more

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