Why website analytics are vital for your business
from Small Business Trends
Ten years ago, it was enough for a business to create a website, cast it out into the wild and merely sit back while the traffic rolled in. But in today's increasingly technical world with big data seamlessly flowing, it has become essential for small businesses to study their website analytics in order to personalize the experience for visitors, compete with industry behemoths and improve overall business. For those of you that aren't studying your website analytics to enhance business, the investment it took to build that website is destined to be a lost cause.
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