The 7 deadly myths of digital publishing
from Publishers Weekly
E-books may now outsell mass market paperbacks, but successfully selling digital editions of novels and other text-centric titles is only the first phase of a profound transformation of all segments of the traditional book publishing business. The immediate challenges in realizing the opportunities of e-books are many: navigating among the retail titans, placing your assets in the right hands and into the right channels, using Big Data effectively to optimize reach and revenue, and engaging directly with readers and building community.
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