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Mindless metrics: Sunday attendance not a useful measure

from Religion News Service

The go-to number in American religion is ASA — average Sunday attendance. Or as an irreverent colleague put it, "fannies in the pews." Entire methodologies for church development have been built around this number, as if fanny count dictated how a church should behave. The problem is ASA isn't a useful measure of quantity, and it says nothing about quality. more

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