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AC/DC can holds key to attractive prizes

from Packaging Digest

Fans of Australian heavy metal band AC/DC get ready to rock: Karlsberg Brauerei has completed the launch its newly designed cans for AC/DC Premium Pils. Under each tab is an individual code that fans can use to buy attractive devotionalia or bid for prizes. The precision-targeted promotion cans are manufactured by Ball Packaging Europe, one of Europe's biggest beverage can producers, and they are now on sale in Germany. more

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