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Giving the purity test to nonprofit news

from By Randy Dotinga

"Nonprofit news" has a special ring to it, an Ivory Soap patina of "99 and 44/100 percent Pure." Consider the not-for-profit news outfits that have popped up across the U.S. over the past several years. They're not beholden to Wall Street since they aren't traded on the stock exchange. They might not be crippled by angry advertisers, because they run few, if any, ads. Many of them don't charge for their content, so they don't need to worry as much about circulation numbers. Instead — at least in theory — they put principle over principal and focus on top-notch journalism. You know, the kind produced by elder statesman nonprofits like The Christian Science Monitor, National Public Radio and the Tampa Bay (formerly St. Petersburg) Times. more


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