Mobile shopping's data goldmine
from Harvard Business Review
Mobile shopping is here to stay whether retailers like it or not. Some 44 percent of shoppers use their smartphones while they're shopping; more than a third of them are comparing prices. The impact of mobile research can be profound, affecting the buying behavior of nearly 90 percent of mobile shoppers, according to research.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063