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Apple's maps strategy is working just fine

from Slate

Apple recently made two smallish acquisitions of map-related companies, Locationary and HotStop, that have produce some sneering press coverage since clearly in both instances the purchase is in a way an admission that Apple's Maps product continues to be markedly inferior to Google Maps. But I think that's the wrong way to look at it. The purchase of these companies is a confirmation that Apple's risky Maps strategy is continuing to pay dividends. more


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