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Study: Millennials opt for Walmart over Amazon

from Chain Store Age

A new study of the millennial generation shows that many 25- to 34-year-old shoppers change their purchasing habits and behaviors after they start their families. According to the "Millennials as New Parents" study, fielded by Vision Critical and conducted and analyzed by Barkley, when given the choice to shop at one store for the rest of their lives, millennial parents chose Walmart over and Target. more

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