Stores sharpen focus on mobile email, paid search
Retailers are scampering to catch up with smartphones-wielding shoppers, investing larger amounts into both email and paid search. A new study from Forrester and Shop.org, the online arm of the National Retail Federation, finds that 87 percent of the retailers it included in its research either already have or are planning to implement mobile email optimization this year, with 71 percent planning to optimize paid search for both tablets and smartphones.
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