7 mistakes of B2B marketing
from The Sacramento Bee
Business-to-business, or B2B, has a long history. But recently, online positioning, display advertising and marketing automation progress have lifted B2B marketing to a new level. Thanks to the Internet, it's no longer impossible for B2B marketers to reach and educate their target audiences via online means with large scale, accurate, cost-effective technology, regardless of marketing budget.
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