The state of thermal transfer and digital printing
Before the digital method was developed, heat transfers had to be produced either by screen process with limited quality, or by gravure and solvent inks, which offer high quality but the cost of creating the print cylinders means that only very long runs are feasible. Digital printing of transfers allows variations within a run, so branded items can be produced with the names of individual stores, bars or restaurants, or sports events, for instance.
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